the idea engineer refers to the unceasing creative thinking and development process from which ideas evolve to meet the client's communication needs and business solutions for that enhance the bottomline and meets the goal of that specific client.

the idea engineer. . As a change agent, I am passionate about impacting business results through strategic creative, innovative concepts,

iterative creative processes, and exceptional design. I’ve spent my career helping companies realize the potential impact of this discipline, by defining their mission, unique and targeted concepts, award-winning art direction, evocative and provocative design, inspirational photographic art direction, and sharp, creative copy.

Compelling storytelling develops human connections, transcending language and culture. Every brand has a story. Every story has a back story. Using integrated media design to tell that story is crucial for effective marketing communication solutions in today’s global markets.

I want to tell that story.

I’ve have been fortunate to have worked with storied brands such as Reebok, Saucony, Fidelity, John Hancock, Harvard Health, Mass Audubon Society, and the Metropolitan Opera to name a few.

Strategic design adds value to the bottom line.