the idea engineer refers to the unceasing creative thinking and development process from which ideas evolve to meet the client's communication needs and business solutions for that enhance the bottomline and meets the goal of that specific client.

the idea engineer. . As a change agent, I am passionate about impacting business results through strategic creative, innovative concepts,

iterative creative processes, and exceptional design. I’ve spent my career helping companies realize the potential impact of this discipline, by defining their mission, unique and targeted concepts, award-winning art direction, evocative and provocative design, inspirational photographic art direction, and sharp, creative copy.

Compelling storytelling develops human connections, transcending language and culture. Every brand has a story. Every story has a back story. Using integrated media design to tell that story is crucial for effective marketing communication solutions in today’s global markets.

I want to tell that story.

I’ve have been fortunate to have worked with storied brands such as Reebok, Saucony, Fidelity, John Hancock, Harvard Health, Mass Audubon Society, and the Metropolitan Opera to name a few.

Strategic design adds value to the bottom line.

the idea

engineer

Kimberly Aaronson

Portfolio l Multimedia Design

Digital Painting Based on my photography. Created in Photoshop.	Coldwell Banker Realtor/Stager Website Landing Page opener, intro, links to other sites	Coldwell Banker Real Estate/Stager Landing Page-testimonial panel linked to realtor testimonial website with additional testimonials
Coldwell Banker Realtor/Stager Website Landing Page—Before & After staged rooms— auto slide panel	Coldwell Banker Realtor_Stager Website V Landing Page-Realtor Interview Video, Message panel, Staging Suggestions	Business Card-Canine,Feline Care
Alternative medicine Brochure Cover Panel, Original Illustration	Porch flowers, Digital Dry brush painting. 2018	Digital Painting, Amherst area Photoshop, Oil techniques
Childrens Disaster Services Ad Ad campaign based on testimonials from victims and survivors targeting secular audiences for first time to expand brand recognition, volunteer registration, and CDS ability to increase global recovery services.	Childrens Disaster Services Ad Ad campaign based on testimonials from victims and survivors targeting secular audiences for first time to expand brand recognition, volunteer registration, and CDS ability to increase global recovery services.	Childrens Disaster Services Ads Ad campaign, alternate headline approach, based on testimonials from victims and survivors targeting secular audiences for first time to expand brand recognition., volunteer registration, and CDS ability to increase global recovery services.
Children's Disaster Services Ads Ad campaign, alternate headline approach, based on testimonials from victims and survivors targeting secular audiences for first time to expand brand recognition, volunteer registration, and CDS ability to increase global recovery services.	CONCERTS FOR A CAUSE, Save SeaTurtle Mood Board Design- Non-profit Brand Awareness Campaign	CONCERTS FOR A CAUSE, Save Sea Turtl Website and Brand awareness campaign for non-profit fundraiser concerts to save the sea turtle. Strategic creative, Identity, Design, Copy.
CONCERTS FOR A CAUSE, Save Sea Turtl Website and Brand awareness campaign for non-profit fundraiser concerts to save the sea turtle. Strategic creative, Identity, Design, Copy.	CONCERTS FOR A CAUSE, Save Sea Turtl Website and Brand awareness campaign for non-profit fundraiser concerts to save the sea turtle. Strategic creative, Identity, Design, Copy.	CONCERTS FOR A CAUSE, Save Sea Turtl Website and Brand awareness campaign for non-profit fundraiser concerts to save the sea turtle. Strategic creative, Identity, Design, Copy.
CONCERTS FOR A CAUSE, Save the Sea T Website and Brand awareness campaign for non-profit fundraiser concerts to save the sea turtle. Strategic creative, Identity, Design, Copy.	CONCERTS FOR A CAUSE Information, Incentive Collateral -Non-profit Brand Awareness Campaign. Distributed at fundraiser concerts (side 1)	CONCERTS FOR A CAUSE Information, Incentive Collateral -Non-profit Brand Awareness Campaign. Distributed at fundraiser concerts (side 2)
CONCERTS FOR A CAUSE, Save Sea Turtl Information, Incentive Collateral -Non-profit Brand Awareness Campaign. Distributed at fundraiser concerts (folding card outside panel, finished fold size-3"x4")	CONCERTS FOR A CAUSE, Save Sea Turtl Information, Incentive Collateral -Non-profit Brand Awareness Campaign. Distributed at fundraiser concerts (folding card inside panel, finished fold size-3"x4")	CONCERTS FOR A CAUSE,Save Sea Turtle Brand Awareness Campaign-Button design, distributed at fundraiser concerts
USECreative Challenge_CanyonColorContrastScalevfinal	ROMEOJuliet23	Kimberly Aaronson_Nigel Revise V1_Page_1
Kimberly Aaronson_Nigel Revise 2Postr3	ROMEOJuliet22	Romeo & Juliet Poster series Concept, Digital IIllustration. 2017
Rainy Day Toys Identity Presentation Power Point presentation-— Excerpt of Rainy Day Toys proposed corporate identity. Designed logos, all applications, and power point presentation which does have an audio aspect.	Rainy Day Toys-Corporate Identity Proposed logo, creative process	Rainy Day Toys Proposed logo in Power Point presentation
82373746424821.585372202793d	Rainy Day Toys Identity proposal Proposed logo in Power Point presentation	BunnylabelAaronsonK_8.1.2_Revision4apps_Page_2
AaronsonK_8.1.2_Revision4_Page_1	RTDBunnyBcardsThesis_warm	RTD_BunnyBcardsMed.blue
AaronsonK_8.1.2_Revision4apps_Page_4	AaronsonK_8.1.2_Revision4apps_Page_3	RTDBcardblue
Rainy Day Toys Identity proposal	Rainy Day Toys Identity proposal Power Point presentation	Rainy Day Toys Identity proposal Power Point preseentation
Rainy Day Toys Identity proposal Power Point presentation	aaronson.k_4.2.1b	Non-profit Testimonial Ad Children's Disaster Services, non profit testimonial print ad campaign
Children's Disaster Services ad camp Children's Disaster Services, non profit testimonial print ad campaign	Synergybusiness cardfront Developed strategy, redefined brand -design, copy for all natural body care blends. Product line targeted towards community audience.	Synergy Bcardback
Presentation for MFA Power Point design	MFA Presentation Power Point design	MFA presentation Power Point design
MFA Presentation Power Point design	Lunar Reflections Peabody Essex Museum. Developed concept,content and design for interactive onsite and online exhibit. Final size of art 6.5' x 5.5'.	Sudden Marigolds Book cover original digital painting, (photoshop) and design for Poetry Book client. l 2017
Sudden Marigold's Opening page Opening page design and art for Masachussetts Poetry Society Book	Sudden Marigolds Book Cover (back), original digital art, photoshop, and design for Poetry Book client. 2017	Las Vegas Travel Section Annual Special section in magazine group.Opening spread. Design, Photo art direction. Managed client.
Las Vegas Travel Section Annual Special section in magazine group. Second spread. Design, Photo art direction. Managed client.	Museum of African American History Photo Art Direction, part of direct mail campaign.	Museum of African American History, Direct postcard campaign. Art direction, design
Reebok, Direct mail campaign Art direction, design	Reebok, Direct mail camapaign Art direction, design	Reebok, Direct New product sales package. Art Direction, design.
Reebok Direct New product sales package. Art Direction, design.	Reebok Direct New product sales package. Art Direction, design.	The Art of Possibility Feature Cover Design, illustration
The Art of Possibility (Feature spread.) Series of case studies on corporate use of creative approaches to work environments, collaboration, idea development within company. Design, Photo art direction.	The Art of Possibility feature (Inside page), Series of case studies on corporate use of creative approaches to atmosphere, collaboration, idea development within company. Concept Development, Design, Photo art direction on location.(Boston Symphony conductor, and books author here.)	Miami Travel section Annual Special Advertorial section. Opening spread. Art Direction, design.
Miami Travel section Inside feature page. Art direction, design	Danforth Museum, Direct Art direction, design	Danforth Museum. Direct campaigm. Art direction, design
Marketing Communications Promotion for a photography team, Janeart Photography, Based on concept of a signature style of each photographer.	SAUCONY In-store signage, product sale support, part of campaign. Concept, Art Direction, Photo Art Direction	Phoenix Travel section cover Cover design for annual special section in group of magazines. Art direction, Design, Client, account management. Long term relationship.
Tucson Travel section Inside feature page for magazine group. Art Direction, design.	Tucson travel section Inside feature page for magazine group. Art Direction, design.	Acton Jazz Cafe event promotion Concept 1 , Illustration, Design Acton Jazz Cafe client.
Acton Jazz Cafe event promotion Concept, Design 2 Managed Client.	Fidelity Biotech Journal cover Design, Illustration	Alternative Wellness Solutions Alternative healthcare practice, awareness piece. Marketing and creative strategy, concept, art direction, design, copywriting. Managed Client.
Fruitlands Museum, MA One of several branding pieces in year long campaign. Target-farm market. Concept, Design, Photo art direction. Managed client.	Reebok Product Sales Kit Cover sheet for sales kit inserts. Design, Art direction	Reebok product, sales training kit One of series of sales kit product/training insert sheets. Design, Art direction
Buy Local poster Poster-graphic advocacy for supporting local community-based business, keeping tax dollars in town. Concept, design.	Mass Audubon's Wild Wood Camp Brochure (Inside spread). Marketing and creative strategy development. Copy concept development Art Direction, design, photo and copy editing. Managed client.	Mass Audubon's Wild Wood Camp Brochure (Inside spread).Marketing and creative strategy development. Copy concept development Art Direction, design, photo and copy editing. Managed client.
Rejuvenate event promotion Cover of promotion. Part of campaign series. Concept, Art Direction, Design	Rejuvenate event promotion Interior page of promotion. Part of campaign series. Concept, Art Direction, Design	Rejuvenate event promotion Suppliers form specific to this event.
Rejuvenate Kentucky event promotion Part of campaign series. Concept and Design.	Airtrends editorial feature opener Concept, Art Direction, Design.	Trends in High-tech,editorial opener Concept, Art direction,Design
Editorial series, Corporate Meeting Concept, Art Direction, Design	Editorial series, Corporate Meetings Editorial page on Executive Meeting Planner tools of the trade. Concept, Art Direction, Design	Small Business Meetings Annual Cover. Concept, Art Direction, Design.
Mass Audubon Resource Guide Cover. Concept, Art Direction, Design.	E-Book cover for Business Coach Marketing and creative strategy, Art Direction Design, Editorial Strategy and Copy. Client Management	Harvard Health Cover Internal informational brochure. Concept, Art Direction, Design, Illustration. Harvard Health client
TM magazine cover Concept, Art Direction, Photo shoot Art Direction on location.	MM Magazine cover Concept, Art Direction, Photo shoot Art Direction on location.	TM Magzine cover Concept, Art Direction, Photo shoot Art Direction on location.
New York's Metropolitan Opera poster Poster series for year's operas. Art direction, Design, Illustration	New York's Metropolitan Opera poster Poster series for year's operas. Art direction, Design, Illustration	Ad for Professional Photographer Ad Campaign, part of the series Concept, Art Direction, Design
Ads for Professional Photographer Ad Campaign, part of the series Concept, Art Direction, Design	Newspaper Ad for Prucare HMO Series Concept, Art Direction, Design	Newspaper Ad for Prucare HMO Series Concept, Art Direction, Design
Metrowest Boston Area Newspaper AD Art Direction, Photo Shoot Art Direction on Location, Design	Rejuvenate Ad Corporate Ad promotion Concept, Art Direction, Design, Client Management	John Hancock Direct series Targeted direct mail series . Creative Direction, Concept, Art Direction, Design
Boston Public School System Annual Report Cover Concept, Art Direction, Design, Client Management	Boston Public School System Annual Report, Table of Contents Art Direction, Design	Boston Public School System Annual Report, Recommendation page design Art Direction, Design
	the idea engineer Folding Business card, services on right. Stands up or folds to fit in card holder. Represents strength in concept development development for business solutions. Concept, Design	DeJaVu logo and jewelry tag Concept based on unique one-of-a-kind jewelry design, composed of repurposed elements and authentic sea glass. Concept, Design
Best Behavior Masthead ID Design Editorial Column Masthead, Logo Concept, Art Direction, Design, Client Management	Real Estate Agent for Keller William Logo and business card design.Various ideas presented to agent. Card to pick up corporate logo while integrating it with local market feel. Concept, Design, Client Management	Keller agent Id. option Logo and business card design.Various ideas presented to agent. Card to pick up corporate logo while integrating it with local market feel. Concept, Design, Client Management Concept, Design, Client Management
Keller agent card option Logo and business card design.Various ideas presented to agent. Card to pick up corporate logo while integrating it with local market feel. Concept, Design, Client Management Concept, Design, Client Management	KUSTOM kids kards logo Original card design for kids' based on unique personality of child and nature of event. Concept, Design, Illustration	KUSTOM kids kards logo Business card representing original card design for kids' based on unique personality of child and nature of event. Concept, Design, Illustration
NOA Logo Logo representing local artisan retailer. Concept, Design, Client Management	Nature's Work I Art on The Trails Represents small group, short-term art sessions that hike or paddle outdoor to draw and receive instruction in the open. Concept, Design, Illustration	Nature's Work I Art on The Green Represents, community center outdoor drawing sessions. Individuals receive instruction in a small group setting. Concept, Design, Illustration
Museum of African American Art Logo Logo design symbolic of original museum front. Art Direction, Design	All That Clean Logo Desgn Small Cleaning Business Logo Concept, Design, Art, Client Management	Happy Earth Logo Non-profit, private organization started by 2nd grade boy involving grade school age kids and parents to clean up town of Ayer, MA. School Initiatives were matched by town support and action. Partnership. Overall Concept, Strategy, Design
Asia, Annual Special Advertorial Cover logo design representing Annual Editorial focused on business in Asia. Concept, Art Direction, Design, Client Management	Momentum Logo, Business card Marketing and Creative Strategy. Concept, Art Direction,Design,Tag line copy. Client Management	Lifetime Protection Policy Logo Logo design for independent nsurance company policy. Concept, Design
Palais des Friandises logo, package French Patisserie, and Caterer Logo design for signage, packaging. stickers, bags, boxes.	Berry Tea Sorbet Package Art Package design for new sorbet/tea product launch, made with fresh fruit and green tea. Marketing and Creative Strategy.Art Direction, Concept, Design. Managed client.	Berry Tea Sorbet Package Art Package design for new sorbet/tea product launch made with fresh fruit and green tea. Marketing and Creative Strategy.Art Direction, Concept, Design. Managed client.
Pear Tea Sorbet Package Art Package design for new sorbet/tea product launch, made with fresh fruit and green tea. Marketing and Creative Strategy.Art Direction, Concept, Design. Managed client.	Berry Tea Sorbet Package Art Package design for new sorbet/tea product launch,made from fresh fruit and green tea. Marketing and Creative Strategy.Art Direction, Concept, Design. Managed client.	Lemon Tea Sorbet Package Art Package design for new sorbet/tea product launch made with fresh fruit and green tea. Marketing and Creative Strategy.Art Direction, Concept, Design. Managed client.
Farm Cafe Product Label Label Design for home baked good products sold at roadside farm stand on busy commuter road. Product names reflect job humor. Concept, Art direction, Illustration, Design, Copy. Managed client.	Farm Cafe Product Label Label Design for home baked good products sold at roadside farm stand on busy commuter road. Product names reflect job humor. Concept, Art direction, Illustration, Design, Copy. Managed client.	Ganache Product Jar logo, label Cottage Industry. Home made chocolate Ganache. Concept, Design, Copy.
Rejuvenate Marketplace Logo, Banner Print and Web usage, to promote corporate events. Concept, Design, Managed client.	Momentum Coaching Web Home Page Marketing and Creative strategy. Extended Identity system. Concept development, Design, Photo Art Direction, Copy. Managed Client	Meetings.net Landing Page Magazine Group's Web Home Page. Creative and Art Direction, Design, Headline Copy.
Idea Engineer Testimonial Page Client, Employer, Colleague References, Testimonials. Concept, Design